The Catalyst — buy book ~ 9781982108601

The Catalyst — buy book ~ 9781982108601
The Catalyst — buy book ~ 9781982108601 2020-11-02T08:05:53+00:00

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    The Catalyst
    How to Change Anyone’s Mind

    by Jonah Berger

    📕 The Catalyst ~ READ MORE 📕

    • Author: Jonah Berger
    • Format: hardcover, 288 pages
    • ISBN: 9781982108601 (1982108606)
    • Release date: March 10, 2020
    • Publisher: Simon Schuster
    • Genres: psychology, business, communication, education, leadership, science
    • Language: english

    About The Book

    From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

    Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

    This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

    The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

    This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Paperback ebook The Catalyst by Jonah Berger on Walmart. Hardcover book The Catalyst download iPad. FB2 The Catalyst buy cheap on reader on Booktopia.

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